New Business Executive

About TV Edwards

TV Edwards LLP has been serving London for over 95 years and our story continues to evolve. Founded in the East End in 1929, we’re proud of our legacy, but even prouder of what we’re building today: a diverse, dynamic law firm that’s consistently recognised by Chambers UK, The Legal 500, and The Times Top 250 Law Firms – where we were named among the top 20 firms in the UK for family law.

Our culture is what sets us apart. We’re proud to have been named one of the Sunday Times Best Places to Work for the second year running – a reflection of our supportive environment, commitment to wellbeing, and ongoing investment in our people.

With offices in Whitechapel and Clapham Junction, we serve both private and legal aid clients across a wide range of legal services. We prioritise supervision, training, and work-life balance because we believe excellent client service starts with happy, well-supported teams.

About the Property Department

The Residential and Commercial Property and Probate department is based at our offices in Whitechapel & Clapham Junction.  We currently have 12 members of staff in the department and are looking to expand to build upon the current success of the department.

We have a strong commitment to training our staff.   We deliver regular internal training courses for staff of all levels of experience and invite staff to attend external training courses of their choice.  

The Opportunity

TV Edwards LLP seeks to appoint a full-time New Business Executive to join the Whitechapel team.

This is a key role within the department, blending sales, client care, and compliance expertise.  Your focus is to acquire new clients and grow the firm’s revenue, while also facilitating a smooth client onboarding journey and ensuring compliance with anti-money laundering (AML) requirements. You will act as the first point of contact for prospective clients and introducers, playing a crucial part in converting initial enquiries into instructions and supporting the team to deliver a seamless client journey from initial enquiry through to file opening. Your role will be important in helping to build and maintain strong relationships with clients to foster loyalty and identify cross-selling opportunities.

Key Responsibilities

• Responding to new client and introducer enquiries (by phone, email, and online), qualifying prospects and assessing their needs.
• Tracking and following up leads to maximise conversion opportunities, using the practice management system (CMS).
• Providing prospective clients with clear, tailored information about our services, including tailored proposals and fee estimates.
• Selling the benefits of our property services and upselling our services on the telephone.
• Managing the onboarding process, including gathering initial information and documents from clients.
• Undertaking AML checks, ID verification, and source of funds/source of wealth assessments.
• Working closely with fee earners to ensure smooth handover once matters are opened.
• Maintaining accurate records of conversion data, leads, and marketing sources.
• Contributing to business development activities, supporting marketing initiatives, and identifying cross-selling opportunities.
• Achieving agreed targets for new client acquisition and revenue generation.

Person Specification

Essential Characteristics:

• Proven experience in sales, and/or client relationship management, ideally within the legal or professional services sector (minimum 2 years).
• Demonstrated success in meeting or exceeding targets.
• Strong communication and organisational skills with a keen eye for detail.
• Strong interpersonal skills and the ability to build rapport with clients and colleagues.
• Comfortable working with compliance processes including AML and onboarding requirements.
• A natural relationship-builder who enjoys turning enquiries into opportunities.
• Commercially minded and target-driven.
• Committed to providing excellent client service.
• Legal secretarial, administration or any other type of office based experience is essential.
• Experience of working with a practice management system would be preferred.
• Experience in law firm compliance requirements and on-boarding is desirable.
• An enthusiastic team player.

Key Skills:

• Excellent client care and a professional approach
• Excellent interpersonal skills
• Highly organised, self-motivated and able to manage competing priorities
• Analytical thinking
• Negotiation skills
• Time management
• Excellent communicator (both written and verbal)
• Proficient with IT / CMS systems
• Attention to detail

Why Join TV Edwards?

• Be part of a firm recognised for excellence and integrity
• Thrive in a nurturing, inclusive workplace
• Receive ongoing training and supervision
• Enjoy family-friendly policies and a strong emphasis on work-life balance
• Get involved in high-quality, high-profile legal work

Ready to apply?

Applications must be on our firm’s application form.  

Completed applications together with equality monitoring data must be sent by email to: HRTeam@tvedwards.com

We will require references from two separate referees before an offer of employment can be confirmed.

While we thank you for the interest you have shown in TV Edwards, due to the anticipated response, please be aware that only shortlisted candidates will be contacted.