As Head of Marketing at TV Edwards, I lead the firm’s marketing strategy and business development initiatives, working closely with partners, lawyers, and business support teams across the firm. My role centres on strengthening the firm’s brand, enhancing the client experience, and supporting our growth through strategic, targeted campaigns.
I manage the delivery of firmwide marketing and communications, including digital marketing, content strategy, social media, PR, events, advertising, and sponsorship. I’m also responsible for ensuring consistency in brand voice and visual identity across all platforms and communications.
A key part of my work involves helping our lawyers better understand their clients and uncover opportunities for growth—whether through profile-raising, building sector and practice expertise, targeting new business, or deepening client relationships. I act as a brand ambassador, championing high-quality, on-brand communication that supports our reputation in the market.
With over 14 years of experience in senior marketing and commercial roles in the service sector, I bring a broad skill set spanning digital marketing, internal and external communications, customer relationship management, brand management, copywriting, market research, event planning, PR, and pitch support. I returned to work in 2022 after a career break, entering the professional services sector before joining TV Edwards in 2024.
I hold a BSc (Hons) in Business Management from Aston University Business School.