Marketing Assistant

Job Summary & Purpose

To support the Marketing & Communications Manager in all aspects of marketing and business development activities, manage the growth of the brand and support a wide range of marketing initiatives. This role provides a great opportunity to get hands-on experience and exposure in an agile firm where there is significant commercial potential with a focus on digital marketing.

This is an ideal role for a graduate with some marketing experience looking to pursue a marketing career in a corporate environment. Excellent IT and communication skills are essential.

Main Duties and Responsibilities

1. External marketing campaigns:

• Helping to drive business growth by implementing the brand and individual teams’ marketing plans.
• Carry out project work as agreed, to implement marketing campaigns as directed by the Marketing & Communications Manager
• Assisting in delivering campaigns involving advertising, sponsorship, PR, exhibitions and community marketing initiatives
• Perform market research as required

2. Digital marketing:

• Managing day to day website updates working with agencies
• Contributing to projects to improve the content and structure of the website
• Working with others to manage the firm’s social media channels – creating designs for posts, helping to procure engaging content and posting online to increase the profile of the firm and individual lawyers
• Helping to create quality, consistently branded email marketing communications
• Involvement in video production and organising podcasts

3. Internal Communications:

• Producing a bi-monthly staff newsletter, copywriting and collating copy internally, and briefing a design agency
• Helping to co-ordinate fundraising activities working with our chosen charity and organising events for staff
• Participating in the social committee and helping to organise staff social events
• Communicating with lawyers to co-ordinate training events
• Liaising with HR to take ownership of the relevant elements of the starters and leavers process including introduction meetings, website profiles and headshots
• Helping to deliver the firm’s social impact & sustainability initiatives
• Producing marketing collateral (design and copy) for lawyers, facilities, HR and staff events

4. Administration

• Processing invoices, tracking marketing expenditure and reporting on variances versus budget
• Providing administration tasks for the legal directory submission process
• Assisting in preparing for meetings including setup, administration, note-taking and managing follow-up actions
• Maintaining the marketing calendar and updating content plans for social media, blogs and the email marketing programme
• Updating subscriptions and memberships
• Ensuring that the firm’s listings are kept up to date
• Collating KPIs and producing monthly reports for marketing, customer experience, business development and client data
• Undertaking an on-going competitor analysis and reporting on gaps and trends
• Collating information to help compile award entries
• Helping to facilitate research projects, including the Mystery shopper survey
• Managing the merchandise fulfillment process
• Managing and reporting on reviews including Review Solicitors and Google reviews

5. Events

• Organising arrangements for awards dinners and helping to co-ordinate networking events
• Assisting in organising hosted relationship events

Required skills, Knowledge, Experience and Attributes

• BA / BSC (preferably business related) or an appropriate level of experience in a relevant field
• Up to year of marketing / business experience ideal either post degree or from an internship / integrated placement year
• A basic understanding of business development and marketing practices and processes.
• A basic understanding of digital marketing techniques and social media platforms
• A sense of aesthetics, a spark of creativity and a love for producing great copy
• Strong communication skills (verbal and written) with the confidence to interact with internal and external stakeholders at all levels
• Good organisational skills with the ability to prioritise and manage workloads effectively
• Ability to work accurately with strong attention to detail
• Good presentation and project management skills
• PC and IT literate in MS Word, Excel and Powerpoint
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A commitment to continual learning
• A supportive and collaborative approach, a good team player
• A can-do attitude and enthusiasm, strong drive and initiative.
• Interest in working in the professional services arena – previous experience a bonus

Desirable

Creative design skills – Canva or Adobe Photoshop knowledge a bonus

Equal Opportunities and Diversity

TV Edwards Solicitors LLP is an equal opportunities employer, committed to increasing diversity in our firm and our wider profession.

Salary and Application Submission

Salary: £26,000 – £28,000 per annum

Anticipated start: as soon as possible