Job Summary & Purpose
To support the Marketing & Communications Manager in all aspects of marketing and business development activities, manage the growth of the brand and support a wide range of marketing initiatives. This role provides a great opportunity to get hands-on experience and exposure in an agile firm where there is significant commercial potential with a focus on digital marketing.
This is an ideal role for a graduate with some marketing experience looking to pursue a marketing career in a corporate environment. Excellent IT and communication skills are essential.
Main Duties and Responsibilities
1. External marketing campaigns:
- Helping to drive business growth by implementing the brand and individual teams’ marketing plans.
- Carry out project work as agreed, to implement marketing campaigns as directed by the Marketing & Communications Manager
- Assisting in delivering campaigns involving advertising, sponsorship, PR, exhibitions and community marketing initiatives
- Perform market research as required
2. Digital marketing:
- Managing day to day website updates working with agencies
- Contributing to projects to improve the content and structure of the website
- Working with others to manage the firm’s social media channels – creating designs for posts, helping to procure engaging content and posting online to increase the profile of the firm and individual lawyers
- Helping to create quality, consistently branded email marketing communications
- Involvement in video production and organising podcasts
3. Internal Communications:
- Producing a bi-monthly staff newsletter, copywriting and collating copy internally, and briefing a design agency
- Helping to co-ordinate fundraising activities working with our chosen charity and organising events for staff
- Participating in the social committee and helping to organise staff social events
- Communicating with lawyers to co-ordinate training events
- Liaising with HR to take ownership of the relevant elements of the starters and leavers process including introduction meetings, website profiles and headshots
- Helping to deliver the firm’s social impact & sustainability initiatives
- Producing marketing collateral (design and copy) for lawyers, facilities, HR and staff events
4. Administration
- Processing invoices, tracking marketing expenditure and reporting on variances versus budget
- Providing administration tasks for the legal directory submission process
- Assisting in preparing for meetings including setup, administration, note-taking and managing follow-up actions
- Maintaining the marketing calendar and updating content plans for social media, blogs and the email marketing programme
- Updating subscriptions and memberships
- Ensuring that the firm’s listings are kept up to date
- Collating KPIs and producing monthly reports for marketing, customer experience, business development and client data
- Undertaking an on-going competitor analysis and reporting on gaps and trends
- Collating information to help compile award entries
- Helping to facilitate research projects, including the Mystery shopper survey
- Managing the merchandise fulfillment process
- Managing and reporting on reviews including Review Solicitors and Google reviews
5. Events
- Organising arrangements for awards dinners and helping to co-ordinate networking events
- Assisting in organising hosted relationship events
Required skills, Knowledge, Experience and Attributes
- BA / BSC (preferably business related) or an appropriate level of experience in a relevant field
- Up to year of marketing / business experience ideal either post degree or from an internship / integrated placement year
- A basic understanding of business development and marketing practices and processes.
- A basic understanding of digital marketing techniques and social media platforms
- A sense of aesthetics, a spark of creativity and a love for producing great copy
- Strong communication skills (verbal and written) with the confidence to interact with internal and external stakeholders at all levels
- Good organisational skills with the ability to prioritise and manage workloads effectively
- Ability to work accurately with strong attention to detail
- Good presentation and project management skills
- PC and IT literate in MS Word, Excel and Powerpoint
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A commitment to continual learning
- A supportive and collaborative approach, a good team player
- A can-do attitude and enthusiasm, strong drive and initiative.
- Interest in working in the professional services arena – previous experience a bonus
Desirable
Creative design skills – Canva or Adobe Photoshop knowledge a bonus
Equal Opportunities and Diversity
TV Edwards Solicitors LLP is an equal opportunities employer, committed to increasing diversity in our firm and our wider profession.
Salary and Application Submission
Salary: £26,000 – £28,000 per annum
Anticipated start: as soon as possible